In his book, 101 Secrets to Building a Winning Business, author Andrew Griffiths states that despite trends that come and go in marketing techniques, the tag line never goes out of style. A business should however reassess the effectiveness of such wording every so often to avoid the message becoming stale. To this end, I decided to create a “tag line” that would work for my business and this required some thought as to what message I wanted to convey in a few short words.

Im sending out the wrong message. I know I shouldnt but I am. I cant help it – there are only so many hours in the day and with clients asking for updates and new sites to build, I just dont have a choice.

As my clients know from personal experience, my CMS of choice is actually the blogging software, Wordpress. As the program is continually updated by its developers, it is emerging as a great base for a Content Management System with many options to expand its capabilities.