Two easy steps to BOOST your site in Google.
Ever been offered the Google toolbar? Always knocked it back thinking that it is just a gimmick or worse, spyware? I’ll let you in on a secret…. that toolbar can be a powerful asset in boosting the appeal of your site on Google.
Most of the toolbar I don’t even look at. Just one section – PageRank.
The PageRank is a major player in the algorithm that Google uses to work out a site’s placing in a search response. It needs to be fully explained for it to be understood clearly…
Your site starts with a PageRank of zero – no-one even knows it exists. You could submit your site to Google at this point however it would take months for it to even appear and even then you couldn’t guarantee search placement. Your friend has a site that has a PageRank of four and agrees to link to your site (of course you link back to him – its only polite). Automatically your site “inherits” some of the PageRank importance from your friends site.
You expand further and contact other web masters who also offer reciprocal links on their site. Once again, you “inherit” some of their importance. Before you know it, your site has a PageRank of four and is appearing on the first page of search results.
You can track this progress via the PageRank section on the Google toolbar. Keep building those reciprocal links and watch your site climb.
However this is only the first step in getting your site to the top.
One of the other tactics you can attempt (I’m not going to tell you them all – I do need the business) is tweeking the page titles of your site. Make them relevant to the search terms that your clients would use in Google. For example, I want to extract web design business in Cairns so my site title includes the words “web design” and “Cairns”. Simple isn’t it. Check your site statistics for an idea of the words that people are currently using to find your site – most tracking stats will have a list of the most common words used.
Can’t be bothered to do this? Easy fix…. contact Rusty Mango Design and we’ll do it for you
